Category

Articles Found

Media planning

Guide to setting measurable KPIs for media campaigns that reflect both short-term performance and brand health.

John Davis - July 31, 2025

Marketing for startups

Creating a partner co-marketing readiness checklist to ensure both sides are aligned on objectives, assets, timelines, and measurement before launch.

Frank Miller - August 07, 2025

OOH & offline channels

Using outdoor advertising to promote local tourism experiences with directional signage and attraction highlights nearby.

Greg Bailey - August 07, 2025

Advertising regulation

How to ensure comparative performance claims for software are accurate and backed by verifiable benchmarking per regulation.

Peter Collins - August 12, 2025

Marketing analytics

How to use customer journey orchestration insights to personalize touchpoints and reduce friction across conversion funnels.

Justin Walker - July 15, 2025

Community management

How to Create Community Governance Documents That Provide Clarity on Decision Rights, Appeals Processes, and Member Participation Standards.

Justin Hernandez - July 26, 2025

Strategic marketing

How to develop a strategic approach for building predictive cohorts that inform proactive retention and upsell outreach programs.

George Parker - July 18, 2025

Branding

Approaches for implementing brand governance across agencies, partners, and franchises to maintain unified identity and standards.

Emily Black - August 12, 2025

Email marketing

How to use email to support omnichannel loyalty programs by communicating points, rewards, and personalized offers to members.

Michael Cox - August 06, 2025

Case studies & teardowns

How a specialty snack company used local festivals, partnerships, and hyper-targeted sampling to build community awareness and increase wholesale demand.

Thomas Scott - July 23, 2025

Video marketing

How to craft a multi-phase video campaign that nurtures viewers from initial curiosity to confident purchase decisions.

Rachel Collins - July 29, 2025

Strategic marketing

How to design a strategic approach to customer segmentation updates that keeps targeting relevant as markets evolve.

Dennis Carter - July 18, 2025

Marketing analytics

How to use uplift modeling to optimize promotional offers, reducing wasted discounts while increasing incremental conversions and retention.

Daniel Harris - July 30, 2025

CRM & retention

How to Use Content Personalization To Nudge Trial Users Toward Key Moments That Predict Long Term Retention.

Emily Black - August 07, 2025

Case studies & teardowns

Case study on a local brand that achieved national recognition by systematically scaling experiential activations, PR, and targeted digital spend.

Henry Brooks - July 26, 2025

Copywriting

Techniques for writing better acknowledgment and apology copy that repair relationships and rebuild customer trust quickly.

Jerry Perez - July 23, 2025

Email marketing

How to set up GDPR-compliant email processes that respect data subject rights and reduce regulatory risk exposure.

Charles Scott - July 19, 2025

Marketing for startups

Designing a retention-focused email sequence that provides value, usage tips, and incentives to keep customers actively engaged.

Brian Hughes - July 17, 2025

B2B marketing

How to create a B2B marketing budget that aligns spending with prioritized channels and expected returns.

William Thompson - July 23, 2025

Market research

Techniques for validating digital prototypes with customers before committing to full-scale technical development.

Martin Alexander - July 22, 2025

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