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Strategic marketing

How to create a strategic influencer selection process that matches audience relevance with campaign goals.

Patrick Roberts - Jul 31, 2025

Strategic marketing

How to develop a strategic plan for monetizing community engagement through events, memberships, and premium experiences.

Jason Hall - Jul 14, 2025

Market research

How to translate market research findings into clear recommendations your leadership team will act on.

Brian Adams - Jul 18, 2025

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Latest News

Market research

How to measure the influence of packaging color and typography on perceived quality and purchase intent.

Eric Long - August 12, 2025

Monetization & pricing

How product teams can collaborate with monetization leads to prioritize features that directly influence revenue.

Robert Wilson - July 22, 2025

Monetization & pricing

How to set clear margins for promotional campaigns to ensure customer acquisition reduces long term profitability risks.

Anthony Gray - July 23, 2025

Digital marketing

Practical steps for improving organic reach on social platforms through community building and consistent engagement practices.

Anthony Young - July 31, 2025

Digital marketing

Strategies for leveraging email transactional messages to enhance customer experience, cross sell relevant products, and strengthen brand perception.

Dennis Carter - July 25, 2025

Digital marketing

Strategies for optimizing ad creative sequencing to tell a progressive story across exposures that nudges prospects from awareness to conversion successfully.

Patrick Roberts - August 08, 2025

SEO

How to build a technical SEO roadmap that sequences fixes to balance quick wins with foundational architectural improvements.

Wayne Bailey - July 16, 2025

Email marketing

Ten proven segmentation strategies to personalize email campaigns and increase conversions across diverse customer groups.

Andrew Scott - July 29, 2025

Email marketing

How to implement behavioral cohorts for email targeting to send the right message to the right audience at the right moment.

Justin Hernandez - July 24, 2025

PPC & search ads

Guide to estimating and modeling paid search ROI before scaling campaigns to new audiences or budgets.

Michael Johnson - July 16, 2025

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PPC & search ads

Guide to building a measurement plan that clearly defines success metrics for search ads across acquisition and retention.

Paul Evans - July 19, 2025

Programmatic

How to create persuasive storytelling within short format programmatic video ads to increase viewer attention.

Gary Lee - August 08, 2025

Programmatic

How to evaluate the environmental impact of programmatic advertising and reduce unnecessary carbon footprint.

Joshua Green - August 10, 2025

PR & public relations

How to manage the reputational impact of third-party vendor failures through clear communication and remediation plans.

Martin Alexander - August 07, 2025

Influencer marketing

How to implement influencer outreach segmentation that targets creators by niche, audience behavior, and past collaboration success.

Scott Morgan - July 29, 2025

Media planning

How to integrate creative optimization signals into media buying decisions to improve campaign performance.

Michael Cox - August 04, 2025

Media planning

Framework for using media elasticity studies to inform aggressive growth spending and conservative baseline maintenance.

Emily Hall - July 21, 2025

Marketing analytics

How to create a cross-channel budgeting model informed by analytics to balance short-term acquisition with long-term brand building.

Mark King - July 16, 2025

CRM & retention

Best Practices for Combining Qualitative Interviews With Quantitative Analytics to Improve Retention Initiatives.

Justin Hernandez - July 19, 2025

CRM & retention

How to Use Automated Nudges To Encourage Meaningful Usage Patterns That Predict Higher Long Term Customer Retention Rates.

Frank Miller - August 09, 2025

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Community management

Ways to Build Community Competency Frameworks That Outline Skills, Roles, and Growth Paths for Volunteer Leaders.

Joseph Mitchell - July 23, 2025

Community management

How to Develop Community Onboarding Programs That Combine Warm Welcome, Practical Orientation, and Immediate Paths to Contribution for New Members.

Thomas Scott - August 04, 2025

Video marketing

How to craft onboarding video sequences that reduce time-to-first-success and improve customer trial conversions.

Patrick Baker - July 16, 2025

Video marketing

How to create a sustainable video production cadence that balances creative experimentation with predictable content delivery for audiences.

Mark King - July 18, 2025

Podcast marketing

How to create compelling calls to action within episodes to drive subscriptions and listener behavior.

Patrick Baker - July 21, 2025

Podcast marketing

How to design a content refresh plan that updates underperforming episodes with new guests, insights, and promotional pushes.

Gregory Brown - July 16, 2025

OOH & offline channels

Designing outdoor creatives that account for multilingual typography and legibility across different scripts.

Justin Walker - August 11, 2025

Marketing for startups

Designing a proactive nurture campaign that uses content sequencing to move prospects from awareness to purchase readiness.

Henry Baker - July 26, 2025

Marketing for startups

Creating a content seeding playbook that systematically places valuable resources in targeted communities and niche forums for discovery.

John White - August 12, 2025

B2B marketing

Best practices for managing B2B customer data privacy and compliance while still enabling personalized marketing.

Martin Alexander - August 12, 2025

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